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juli 17, 2014

Yo for lunch

Today my colleague told me about Yo.
Yo? Yes Yo. Just Yo.
 Instantly we started installing the app, and all created a username. I guess you could say we are early adopters in the technology adoption lifecycle.

 Yo is the newest free social app, available for IOS and Android. 

And Yo takes simple to the extreme. Using ZERO characters to communicate. Just click a contact to say 'Yo'.

I remember the poke from Facebook. Which I never really got. What did it mean? But with Yo it all seems to fit. Yo is a word that can be used in many contexts. You just instantly know when a friend says 'yo' what that means.

Many will say that Yo is just a joke. But within just a few weeks time it reached the top of the download charts.

How does it work?

Sign up, create a username, and invite friends. Then tap their name to say Yo. 

Yo me for user adoption consultancy request
Here's what Yo says about Yo:
Yo is everything and anything, it all depends on you, the recipient and the time of the Yo.
Wanna say "good morning"? just Yo.
Wanna say "Baby I'm thinking about you"? - Yo.
"I've finished my meeting, come by my office" - Yo.
"Are you up?" - Yo.
The possibilities are endless.

Yo is the manifestation of the human need to communicate more efficient. Just like a car 'honk' to tell you to get outside and get in the car, or using a broom to bang on the ceiling to tell the upstairs neighbour to be quiet.

Doing the same with less resources (less effort, time, location, etc) is one of the passions of the human race.  Says Ofer Spiegel.

Creator and owner of Yo, Or Arbel, describes it this way:







Yo to sign up for tomorrow's lunch at Silverside

Yo is so great because of it's contextual power. Any Yo could mean anything. It's up to the group of friends to get a specific meaning. Between a group of people there is a context and they understand what Yo means.

At the Silverside office we found our first use case for Yo. Easily.

We just moved to a new office building. We are the very first tennants, and with only the Silverside crew there, lunch facilities are not fully matured yet. But we have a fantastic receptionist who prepares an awesome lunch table for us.

All we need to do is tell her we are in tomorrow, and would like to have lunch . We could send an email, ofcourse. But somehow that seems to be too much trouble. So we end up arriving at the office in the morning wondering if we could still get some lunch.

But now we have Yo. Within 5 minutes we arranged 'our Yo agreement'. Whenever she gets a Yo from any one of us, that colleague is signing up for lunch the next day.

It's that simple.

Yo is the notification, you and your team decide the context.

Interested? Yo me. I consider your Yo as 'Yes I'm interested to have a conversation to discuss user adoption strategies'.

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