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december 29, 2014

Changing behaviour, one tiny habit at a time

During my career I've given many workshops on new technology and getting employees to adopt it by changing their way of working. Even though the workshops were often succesful, and employees 'get it', often I would still not see a change in way of working happening afterwards. "I just didn't have the time", or "I simply forgot", or "I don't know why" were reasons given for not applying newly learned concepts and skills.
Why is it, that people don't change their behavior? I wondered.
It isn't 't just not being motivated enough, nor because they don't have the ability to do so. After all, they have the training, the right tools and seemed to be very motivated to get going.

Something's missing ...

We need more than training

Workshops are only a small part of all the adoption strategies available. Buidling on the concepts of great thinkers, researchers and writers such as Simon Sinek (Start with Why), Michael Sampson (User Adoption Strategies), Carl Jung (personality types), BJ Fogg (Behavior model) and Rogers (Innovation Adoption Curve) I work with the Silverside 3G Adoption model. 3G stands for Gevoel, Gedrag, Gereedschap, which parallels 'Why, How, What' by Simon Sinek. This model assures you impact the whole employee population (all personality types), with a broad spectrum of user adoption strategies that work for in all groups of the adoption cycle.

Silverside 3G adoption model

The biggest challenge in user adoption is about changing behavior: moving from ‘the way we work now’ to ‘the way we work new’, until that becomes so automatic and internalized that it again will be ‘the way we work now’. Particularly with a social platform employees can be dazzled with all the possibilities and the huge change it requires of them.

For such a transformation you need more than training ‘how’ to use a tool, or even ‘why’ to use it. Tooling is the technology-push that makes new ways of working possible, but it does not make me change my work habits. To effectively change or start behavior requires practice and we need to take small steps that are easy to do.

Making it real

That is why we've added a 4th layer to the 3G adoption model: Support, aligned with User Adoption Strategies to 'Make it real'. Quite simply this is done by 'on the job suport'. This could be by supporting people at their desk, or answering questions (online through FAQ or by helpdesk for example). It can also be accomplished by using gamification, as this will support employees while doing their job continuously, trying to get them to go further.

Another strategy for 'Making it real' is by doing a Tiny Habits program. This porgram is based on B.J. Fogg’s Behavior model and is used for a practical support program to change behavior.

The program is all about practicing new behavior. In small manageable steps, that are easy to do.
We need employees to get into the habit of doing new behavior. By practicing we need employees to get better applying their new behavior, so they will improve, step-by-step, from Newbie, to Regular to Enthusiast over time.

Practcing to get better at a new behavior

BJ Fogg's Behavior Model indicates that in order to achieve a new behavior 3 things need to be present at the same time: Motivation, Ability and Trigger. Most user adoption strategies will contribute to motivation (why) and ability (how). But the missing link seems to be the trigger.

Think of the trigger as an alarm, or a reminder.
To get into the habit, you put your new Tiny Habit after an existing habit, which we call an anchor. The anchor triggers the new tiny habit.

The program will guide employees for one week, practing 2 Tiny Habits. During the week they will get background info on the Behavior Model and feedback on their progress. The focus is not on doing it perfectly, but on practicing the skills on learning new habits.

It all starts with choosing good Tiny Habits.

A “Tiny Habit” is a behavior --
  • you do at least once a day
  • that takes you less than 30 seconds 
  • that requires little effort

Think of social collaboration habits such as:
  • Sharing information by posting statusupdates.
  • Setting your current availability status to provide information on my accessability.
  • Getting updates from my colleagues on the project we are collaborating on.
  • Tracking my team task progress.
These could be practiced by picking a good anchor:
After I ...
  • Start my computer in the morning
  • Get my first cup of coffee
  • Come back from lunch

And followed up by a tiny new behavior:
I will ...
  • Log in to Sametime and set my current Status and message that indicates my location, activities, best way of contact for now, or later (when?).
  • Will go to my project Community Recent Updates and read the latest contributions of my team.
  • Will go to My Updates page, and reply / like / comment on messages posted to me.

december 17, 2014

Beyond theory: Trials & tribulations in becoming a successful social business

It is quite common to hear customers or partners speak about their social business adoption strategy. Ranging from advertorials to true inspiring personal anecdotes, however interesting they are, these are always limited to just one point of view or just one's experience.

Then there are the theoretical books, whitepapers and presentations by user adoption or social business gurus. Based on scientific research or developed concepts they provide us with a good base to come up with user adoption strategies that make sense. But what if we do not want to hear just one's experience, or trust theory alone, but want to get insight into what works and what doesn't work for many others?

There seems to be a gap there.
Bridging the gap

What is missing is a good combination of the two: aligning many stories with a solid foundation in research.

Don't believe us, believe them!
Silverside interviewed 32 people from over 22 different organisations about their social business journey. We gathered a lot of insight about new ways of working (together) and knowledge sharing in a social business. Then we took the insights gathered about from these interviews and aligned them with prevalent theoretical concepts, such as Micheal Sampson's User Adoption Strategies, Roger's adoption curve, Simon Sinek's Start with Why, Cialdini's Influence, BJ Fogg's Behaviour Model, Daniel Pink's Drive, Stephen Covey's 7 habits of highy effective people - and the 8th habit, Maslow's Hierarchy of Needs, Insights Discovery and Carl Jung's personality types, and David Allen's Getting Things Done.

Business novel
What do you get when you analyse this pile of interviews and distil the essence of these organisations' experiences? A business novel (Samen schieten op resultaat), based on 2 concepts: A story about a fictional organisation called 'Target BV' in the style of 'The hero's journey' by Joseph Campbell. This makes the theoretical concepts and all the stories a pleasant read. Unfortunately at present the novel is only available in Dutch.

Presenting at IBM ConnectED
But you get a chance to hear about our insights into user adoption strategies!
Femke Goedhart and I are presenting at IBM ConnectED 2015, a session in the
Best Practices track, BP202 Beyond Theory: Trials and Tribulations in Becoming a Successful Social Business. We will present to you a mix of strategies to find the essence of social business adoption. Not just strategies that worked, but also some that didn't work! Because  there is so much to learn from both success and struggles!

You can register for IBM ConnectED 2015, on january 25-28, in Orlando Florida.

Find our session and add it to your calendar in the session planner.